3 tips for creating fresh Social Media content

Hands on Atlanta is excited to partner with Be Consulting on the upcoming Instagram for Nonprofits 101 workshop happening on Wednesday, May 23. Keep reading for tips and tricks on keeping content fresh from Be Consulting co-founders, Christina Edwards and Jessi Ford Bacon. 

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So, you’ve gotten into a rhythm of creating content for your social media strategy and you see that it’s starting to pay off. Congratulations! Now the real work begins. Keeping your community engaged and interested is the key to success, which means continuously producing fresh and unique content.

If you’ve found yourself in a content rut, you're not alone. Here are 3 ways to keep your content fresh and evolving.

1.) Relate to Current Events and Trending Topics

When in doubt, turn to the news for content ideas based on trending topics. Is there a particularly interesting article or new development that you can share your organizations opinion on? Or is there a relevant pop culture reference that could make for a fun meme? Utilizing an existing trend is a great way to keep your audience engaged.

2.) Team Spotlight

Your audience wants to get to know the people behind your organization or business. Spotlighting a team member on your digital marketing platforms is a way to give them a peek into day-to-day operations, or even the hobbies of a familiar face.

3.) Change Your Post Time

If you aren’t able to immediately create a new perspective on your content, there are other variables that can have a fresh impact. By simply switching up the time of day that you choose to post, you can have a completely different outcome on your engagement. You never know – posting content after 9:00 p.m. could attract new community members or even sell a few more tickets to your upcoming event.

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About Be Consulting:

Your company has a mission to inspire change, make a positive impact and leave your community a little better than you found it. Be Consulting can help.

Jessi Ford Bacon and Christina Edwards have each been advising socially conscious organizations on how to deliver their unique messaging through digital marketing for over 10 years. As co-founders of BOFCreative, a full-service social media marketing and PR agency in Atlanta, Jessi and Christina have been working together to create digital marketing success since 2011.

Kaboom! Play Everywhere Challenge Comes to ATL

A couple weeks ago Kaboom! announced their Southeast Play Everywhere Challenge with a kick-off event, right here in Atlanta. They provided general info and best practices for a successful application (their giving away $720,000 in grants to nonprofits in Atlanta, Dallas, Houston, and Miami) and our team was there to learn everything so you'll have a great shot at a successful application. Hopefully this is helpful and encourages you to apply. Good luck!

HOW IT WORKS

Kaboom! is now accepting applications for grants that integrate “play” into everyday life and unexpected PLAYces - sidewalks, vacant lots, bus stops, open streets and beyond - encouraging more families to get active and play together.

Grants will be distributed for projects ranging from $2,ooo - $30,000 - noting that the smaller grants (less than $10,000) will have a much higher chance of being accepted.

SUBMITTING A GREAT APPLICATION

You’ll want to include the following details in your application:

• Who your project will serve
• Specifics around how kids and families could play more
• Where the project would take place
• Get granular here. Not just the city/neighborhood, but the exact location and elements around the location. Nearby hubs, bus/train stops, community places, etc...
• The changes you plan to make with the project
• There needs to be a physical “thing” built or created. Programs or events will NOT be accepted.
• Pop-up play areas, painting landscapes, etc...
• Community partnerships - THIS IS IMPORTANT
• Name drop! List your notable board members, corporate partners, network of nonprofits or individual donors (and why they’re a great partner), and partners you have that can help make your project possible
• Showcase how you plan to incorporate education elements through play

The Playbook

Click here to view/download the playbook that highlight and detail the following elements that should all be included in your project. Make it:

1. Inviting
2. Wonderous
3. Challenging
4. Shared
5. Unifying
6. Convenient

Learn more at https://kaboom.org/challenge